Know your Why

business, technology, cell phone

Top 5 Competitive Advantages of Geofencing for 2021

” Defining your target market or niche, is the single most important business decision you can make as an entrepreneur.” Saskia Gregory Seth Goodin​ Tweet As our team at Crestone DMS closes the books on 2020 and we look forward to fresh new world in 2021 – we are encouraged and energized by the competitive …

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6 Savvy Small Business Marketing Tips

“Connect, Create Meaning, Make a Difference, Matter, Be Missed.” Seth Godin Seth Goodin​ Tweet Again, we are lucky to have this opportunity to share this article originally published by our partners with our Adcellerant Content Team on August 19, 2020. As any active business is sure to notice, marketing best practices are all over the …

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smartphone, movie, taking pictures

Advertising versus Story Telling – the Essentials for Small Business Success.

“In this competitive environment, it’s more important than ever to engage your audience.”  Seth Goodin​ Tweet Story telling is the essence of effective marketing. Utilizing video to tell those stories revolutionized advertising since the invention of the television, and in today’s competitive marketing environment video still remains a critical tool in delivering a compelling story …

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Why Timing, Creativity and Content is Everything with Micro Proximity Ads.

“Connect, Create Meaning, Make a Difference, Matter, Be Missed.” Seth Godin Seth Goodin​ Tweet The fundamentals of advertising for your business what not changed. What has changed is the tools that you have available for you to compete with those larger and more established brands. In many ways, while the challenges have increase for small …

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instagram, social media, web pages

How Instagram has Changed in the Past Year and How to Use it Now.

“Social is not a place for the hard sell, it’s a place to build trust and credibility.” Julio Viskovich Tweet Creating and connection are the keys for any brand to survive, especially in this uber competitive digital marketplace – brands that do not do either, will not survive.  Instagram continues to drive engagement and connection …

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Navigating the Future through Geofencing

“Sales is not about selling anymore, but about building trust and educating.” Siva Devaki Tweet How Geofencing Will Help Map your 2021 Digital Media Strategy If there was ever a year that we needed a map to navigate it was this one, but as the dust settles as a new light emerges – we need …

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creativity, idea, inspiration

Know your Why

 In todays’ massively competitive marketplace knowing your purpose will not only separate your from your competition, if done right, will guide your decisions and create alignment with your brand. For every successful project – defining what you need to do and how you need to do it – is obviously a good and necessary starting point. …

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Know your Marketing

“Marketing without data, is like driving with your eyes closed.” Dan Zarrella Tweet Today, more than ever before, businesses must be effective and targeted in their efforts to market, advertiser and generate new customers. The challenges can seem overwhelming and complex to understand all the new tools and technology available to better understand how consumers …

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