We’re confronted with an avalanche of potential channels to deliver your message to your audience. Understanding on a foundation level, defining what your business stands for is essential. A close second, is understanding to whom specifically who you want to deliver that message. These are critical to answer before you invest a single dollar into your digital marketing plan. Just like an investor, every situation is different and these differences in the business will determine what is best for your business.
Many companies today still do not understand the importance of creating and delivering your brand message onto each component of your digital identification. This starts with the simple understanding that your website is your first impression to many, if not most, new customers and prospects. This opportunity to connect with a new relationships is the beginning of your customer experience – you only get one chance to make that first impression. This introduces your brand or business to a future customers – it must be exceptional and in alignment defining what your business stands for.