” Defining your target market or niche, is the single most important business decision you can make as an entrepreneur.” Saskia Gregory Seth Goodin​ Tweet As our team at Crestone DMS closes the books on 2020 and we look forward to fresh new world in 2021 – we are encouraged and energized by the competitive […]

“Connect, Create Meaning, Make a Difference, Matter, Be Missed.” Seth Godin Seth Goodin​ Tweet Again, we are lucky to have this opportunity to share this article originally published by our partners with our Adcellerant Content Team on August 19, 2020. As any active business is sure to notice, marketing best practices are all over the

“In this competitive environment, it’s more important than ever to engage your audience.”  Seth Goodin​ Tweet Story telling is the essence of effective marketing. Utilizing video to tell those stories revolutionized advertising since the invention of the television, and in today’s competitive marketing environment video still remains a critical tool in delivering a compelling story

“Connect, Create Meaning, Make a Difference, Matter, Be Missed.” Seth Godin Seth Goodin​ Tweet The fundamentals of advertising for your business what not changed. What has changed is the tools that you have available for you to compete with those larger and more established brands. In many ways, while the challenges have increase for small

“Social is not a place for the hard sell, it’s a place to build trust and credibility.” Julio Viskovich Tweet Creating and connection are the keys for any brand to survive, especially in this uber competitive digital marketplace – brands that do not do either, will not survive.  Instagram continues to drive engagement and connection

“Sales is not about selling anymore, but about building trust and educating.” Siva Devaki Tweet How Geofencing Will Help Map your 2021 Digital Media Strategy If there was ever a year that we needed a map to navigate it was this one, but as the dust settles as a new light emerges – we need

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou Tweet Finding unique and authentic ways to build genuine relationships with each and everyone of your customers is the most important thing you can do as a business

“Marketing without data, is like driving with your eyes closed.” Dan Zarrella Tweet Today, more than ever before, businesses must be effective and targeted in their efforts to market, advertiser and generate new customers. The challenges can seem overwhelming and complex to understand all the new tools and technology available to better understand how consumers

For some businesses it may seem like an easy question to answer – who is your customer? But the reality to many, if not most, businesses and brands is that we’re actually not sure… and that is big problem.   “Your audience is one single reader. I have found that sometime it helps to pick out