Top 7| Pillars of Customer Experience for Small Businesses

The changes throughout 2020 has accelerated the transitions that have been in the works for the past few years. These impacts have created a new environment and a new playing field for small businesses and brands to connect with their consumers in relevant and authentic ways.

1. Know your Audience

You have to start with #1 – and if you don’t you will end up wasting money. Businesses today must begin with understanding their Ideal Customer Profile. Your focus on the profile will define a description of a customer or set of customers over a period of time. This definition will guide your marketing investments and your sales strategies. Take the time to understand your current customer database, analyze the similarities of these customers – evaluate the psychographic and demographic profiles. Look into factors of geographic, average spend, income, family, age, interests, habits, and much more….. the options are endless to better understand this component of your business.

2. Authenticity

Video continues to dominate the marketplace as the easiest and most authentic way for you to communicate directly with your audience. Learn how to get comfortable using it today and tell your story.

3. Your Team

More and more customizable and unique solutions for small businesses are a click away. Use the search engine and ensure that the software you are investing in is not available from a free open source option.

4. Processes

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5. CRM

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6. Consistency

Every business has an opportunity to share and trade theirs goods and services in exchange for necessities that you have to buy in most cases. Examine each vendor relationship you have an identify the ones that could possibly benefit from exploring a trade relationship.

7. Measurement

Start an email newsletter today, there are many choices available to help small business to launch this cost effective way to speak with your customers. They, like you, are often in the market for deals and ways to save money -so start talking with them today

The changes throughout 2020 has accelerated the transitions that have been in the works for the past few years. These impacts have created a new environment and a new playing field for small businesses and brands to connect with their consumers in relevant and authentic ways.

1. Know your Audience

4. Processes

5. CRM

6. Consistency

7. Measurement