"Marketing without data, is like driving with your eyes closed."
Today, more than ever before, businesses must be effective and targeted in their efforts to market, advertiser and generate new customers. The challenges can seem overwhelming and complex to understand all the new tools and technology available to better understand how consumers engage with your business.
Finding a resource, agency or partner to help businesses navigate their marketing strategy is crucial. Marketing today is more about finding your voice and then finding the right way to deliver that message that connects on genuine authentic way with your target audience.
Open for Business
Being open of business, today means more than just unlocking your doors to the public and hoping for the best. Today is means being open to sharing your WHY and your story 24/7 with your target AUDIENCE. The winners in today’s economy are aggressively finding ways to distribute their passion – pictures, videos and written words against targets.
The risks of investing are obvious to every business owner, the key is understanding that advertising should be evaluated by the same criteria. Advertising should be the biggest investment that your business makes each day. To accurately adjust and react to get the most return on that investment, is to understand the data in real-time. Digital Marketing allows small businesses to do more with less, if they can become educated or can partner with a team that can help interpret the metrics from their advertising and make the needed recommendations.
Digital advertising, social media, influencers of today, are replacing ( or some may say has already) the television and the radio. This can be a challenge as well as an opportunity for small businesses alike.
Where to Start?
We’re confronted with an avalanche of potential channels to deliver your message to your audience. Understanding on a foundation level, defining what your business stands for is essential. A close second, is understanding to whom specifically who you want to deliver that message. These are critical to answer before you invest a single dollar into your digital marketing plan. Just like an investor, every situation is different and these differences in the business will determine what is best for your business.
Many companies today still do not understand the importance of creating and delivering your brand message onto each component of your digital identification. This starts with the simple understanding that your website is your first impression to many, if not most, new customers and prospects. This opportunity to connect with a new relationships is the beginning of your customer experience – you only get one chance to make that first impression. This introduces your brand or business to a future customers – it must be exceptional and in alignment defining what your business stands for.
Define your Audience
There are so many choices today, we decided to put together a list of some the opportunities that businesses have to choose from as we enter into 2021. Our team at Crestone DMS believes in helping businesses of any size understand the power of these choices and is dedicated to helping our customers understand the most effective ways to develop these tools.
Develop your Strategy
There are so many choices today, we decided to put together a list of some the opportunities that businesses have to choose from as we enter into 2021. Our team at Crestone DMS believes in helping businesses of any size understand the power of these choices and is dedicated to helping our customers understand the most effective ways to develop these tools. Building your Business is our Business.
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Device ID Geofencing
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Programmatic Advertising
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Search Engine Optimization
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Search Engine Marketing
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Email Marketing
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Video Advertising
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IP Targeting
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Over-the-Top (OTT) TV Advertising
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Website Development
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Native Advertising
Measure Results
Our community at Crestone DMS is driven by our passion for exploring and discovering ways for small and growing businesses to define relationships and grow customers. The 
commitment within our groups allow for business owners to share ideas and common challenges and many are centered on finding that common alignment with your purpose for starting the business. It must be more than profit and sales – it has to have a impact and value behind your brand for it to succeed in this market- the consumer doesn’t by what you make or how to make it – they buy WHY you do it.
Our Crestone DMS Client Success Team would love to share more about how we are businesses today, just like yours, navigate the challenges and opportunities ahead for building relationships and growing business.